Up to date Stock & Pricesfrom 30+ distributors Plus own stock + alternate suppliers Add margins, rules and control over ordering Your Webstore 3.1m products available matched withproduct descriptions + images 1 2 3
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About Synergy

YOUR GROWTH. OUR MISSION.

Synergy Associates delivers HPE, Aruba and Dell solutions that accelerate deployment, power CTO build strategies and keep customers and partners ahead—without compromise.

Synergy Associates: Your Authorized Distributor

Specializing in HPE, Aruba, and Dell Technologies across the Americas.

Why Choose Synergy?

✅ Extensive Selection – HPE ProLiant, Dell PowerEdge, Aruba switches and APs and a full range of upgrades, options and spares.
✅ OEM Warranty & Savings – 20-80% off MSRP with full manufacturer backing.
Fast – Quick quotes, same-day shipping. CTO builds in days—not weeks.

Why It Works for Sales Reps

✅ Close More Deals – Cost-effective products to meet budgets.
✅ Stay Competitive – Outsell brokers, gray-market sellers, and online marketplaces.
✅ More Options, Faster Quotes – Mix and match configs, upgrades, and spares.
✅ OEM-Backed – Identical to new, fully warrantied by Dell or HPE.
✅ Dynamic Inventory – Solve lead time and stock issues.
✅ Sales Credit Reporting – We report your sales for channel credit.
✅ Fast Approvals – Accelerate deal cycles with quick quotes and approvals.

Why It Works for Your Customers

✅ Performance & Quality – Identical to new, fully tested, and warrantied.
✅ Cost Savings – Affordable pricing without sacrificing reliability.
✅ Scalability & Compatibility – Maintain infrastructure.
✅ Sustainability – Supporting corporate green initiatives.
✅ EOL & EOSL Support – Extend system usability with certified, warrantied products.
✅ Colocation & Data Center Ready – Extend and optimize existing infrastructure.
Legacy & Current-Gen Options – Access spares and upgrades for new and legacy systems.

Let’s build a smarter, more profitable strategy—together. VARs and MSPs: Connect with us to deliver results.

About Stock in the Channel

Founded in 2009 to help resellers source hardware from authorised distributors, Stock in the Channel quickly grew to become an indispensable tool for the UK channel. Stock in the Channel has since expanded its services to be active in 22 countries, with over 25,000 registered customers across Europe, North America, and Australia. Thousands of resellers, VARs and MSPs use the stock search daily. The founders history of working with e-commerce a webstore offer soon launched, matching stock with product descriptions and adding margins to the resellers buy price. This was offered as both a datafeed and a turnkey Magento option. The company continues to grow and is financially strong

Stock in the Channel is trusted by over 25,000 IT Resellers

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